Samsung Electronics Co. will introduce high-definition
TV sets with computer-like features, letting users read news from USA Today,
play games or look up recipes, the company said Sunday.
A button on the remote of Samsung's new Series 6 and
Series 7 LCD and plasma HDTVs displays news, weather, sports and stocks
information supplied by USA Today as a picture within the picture. The TV set
needs to be connected to the home Internet connection through an Ethernet port
for this feature.
Furthermore, some LCD flat-panel sets will come with
content preloaded into flash memory, Samsung said. The content will range from
artwork that can be displayed as a screensaver, to fitness programs, food
recipes and simple games like Sudoku, said Tim Baxter, executive vice president
of sales and marketing for the consumer electronics division of Samsung
Electronics America.
"If you think about the TV experience, it has
historically been a lean-back experience," Baxter said, contrasting it to
the more active "lean-forward experience" of using a personal
computer.
"We think there are opportunities to bring very
relevant parts of that experience into the living room," Baxter said.
Users will be able to update the preloaded content by
downloading artwork or games onto flash drives, which can be plugged into the
sets.
Samsung plans to launch the interactive sets this
spring. Prices were not immediately available.
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