More than 650,000 Web users were exposed to the online
campaign to find missing teenager Amanda 'Milly' Dowler during April 2002.
According to NetValue, which tracked exposure to the campaign, this equates to
roughly 4% of all UK home Internet users. Alki Manias, NetValue's UK MD, said:
"This highlights the power of the Internet. By bringing people together to
assist the authorities on such a high-profile case, everyone can work together
to improve security among communities."
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